Camo Out: A Revolutionary Fusion of Fashion and Technology

PepsiCo Creator's Wearable Tech Line Redefines Camouflage and Street-Wear Culture

Mountain Dew's deep-rooted association with camouflage and the outdoors has been modernized and extended to a new audience. The brand has evolved the traditional use of camo on packaging and outdoor gear to integrate wearables for the future class of DEW Nation. The Camo Out collection is a testament to this evolution, highlighting the past, present, and future of camouflage in a way that has never been done before.

The Camo Out collection is Mountain Dew's first venture into the realm of wearable tech, created in collaboration with VFILES and PepsiCo Creator. The line underscores Dew's position at the intersection of the new American Heartland and urban street-wear culture. It showcases how the brand continues to push boundaries in merchandising, incorporating the latest wearable tech features such as body-camera and personal-audio system tech. The collection includes track suits and jackets that play music and backpacks powered by solar energy.

The technology behind the Camo Out collection is as impressive as the design itself. The Bluetooth-enabled Parka, for instance, features two high-power speakers built into the hood, allowing the wearer to connect via Bluetooth. The Solar Panel Backpack comes with a 3.4 watts at 6V solar panel and a USB port to sync and charge devices, with a battery pack included for when the sun goes down. The Earbud Tracksuit is a modern take on the classic nylon suit, updated with a set of high-quality earbuds built into the sleeve and leg piping details.

Despite the challenges posed by tight timelines and the complexities of developing wearable technology, PepsiCo Creator successfully created a line that is not only functional but also priced attractively for DEW consumers. The project, which took place from September 7, 2016, during the New York Fashion Week, to November 6, 2016, at the ComplexCon at Long Beach Convention Center in California, is a testament to the brand's commitment to innovation and progress.

The Camo Out collection's unique blend of fashion and technology has not gone unnoticed. It was awarded Silver in the A' Wearable Technologies Design Award in 2017, a prestigious accolade given to designs that demonstrate outstanding expertise and innovation. The award recognizes the collection's strong technical characteristics, splendid artistic skill, and remarkable level of excellence.